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Business Intelligence

AUTO SHOP
REPORTING & ANALYTICS

15 report types. Revenue, ARO, tech productivity, customer retention, campaign ROI, parts margins — all with custom date ranges and CSV export. Know exactly how your shop is performing. 100% free.

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The Problem

YOU CAN'T FIX WHAT
YOU DON'T MEASURE.

Ask most shop owners what their average repair order was last month and you'll get a blank stare or a guess. Ask them which technician is most productive and they'll point at whoever looks busiest. Ask them what their parts margin is running and they'll shrug. This isn't laziness — it's the result of running a shop on software that either doesn't track this data or buries it in reports you need a PhD to find.

Here's the truth: the shops that grow are the shops that know their numbers. Average repair order. Revenue per day. Tech efficiency. Customer retention rate. Parts markup performance. Declined job recovery rate. Campaign ROI. These aren't nice-to-haves — they're the metrics that tell you if your shop is healthy, growing, or slowly dying.

Shop Commander gives you all of this. Fifteen report types covering every aspect of shop performance, from raw revenue to marketing campaign attribution. Custom date ranges. Visual charts. CSV exports for your accountant or your own spreadsheet analysis. A real-time dashboard that shows you what needs attention the moment you log in. And it's all included free — not locked behind a premium tier or a reporting add-on like the competition charges.

Dashboard

YOUR SHOP'S VITAL SIGNS.
ONE SCREEN.

The Shop Commander dashboard is the first thing you see when you log in. It's designed to answer two questions immediately: "How is the shop doing?" and "What needs my attention right now?"

Needs Attention Banner

Overdue repair orders. Estimates awaiting authorization. Unread customer messages. The banner at the top of the dashboard shows everything that needs immediate action. No scrolling through lists. No clicking into reports. The most urgent items are in your face the second you log in.

KPI Cards

Revenue, average repair order (ARO), first-time fix rate, and tech efficiency — displayed as large, easy-to-read metric cards. See your numbers at a glance without opening a single report. When your ARO drops below your target, you know it immediately. When tech efficiency climbs, you know that too.

Revenue Chart

Time-series visualization of your shop's revenue. See daily, weekly, and monthly trends. Spot seasonality patterns. Identify your best and worst days. The chart updates in real time as repair orders are completed and paid. Your revenue curve is always current, always accurate.

My Work View

Personalized dashboard showing each user's assigned inspections, jobs, and tasks. Your techs see exactly what's on their plate. Your service writers see their open estimates. Your parts person sees pending orders. Everyone gets a view tailored to their role and responsibilities.

Core Reports

15 REPORT TYPES.
EVERY METRIC THAT MATTERS.

Shop Commander doesn't give you one generic "reports" page. It gives you 15 purpose-built reports, each designed to answer a specific business question. Every report includes custom date range selection (this month, last month, quarter, year, or custom), visual charts, data tables, and CSV export. Here's the full list.

Revenue Report

Daily, weekly, or monthly revenue with charts and totals. Break down revenue by time period. See exactly how much money your shop made, when it made it, and how it's trending. Export to CSV for your accountant. This is the report you check every Monday morning.

ARO (Average Repair Order)

Trend analysis of your average repair order value over time. Track whether your service writers are upselling effectively, whether your pricing is optimized, and whether your ARO is climbing or stagnating. Compare month over month, quarter over quarter, year over year. Read our guide to increasing ARO for strategies.

Technician Productivity

Billable hours and utilization percentage per tech. See who's turning the most hours, who's efficient, and where there's room for improvement. Pairs with the time tracking system for complete labor analytics. Know your team's actual output, not just your gut feeling.

DVI Metrics

Inspection volume, average health scores, and recommendation counts from your digital vehicle inspections. See how many inspections your techs are completing, what the average vehicle health score looks like, and how many recommendations are being generated. Data that drives your inspection process forward.

Declined Job Recovery

Recovery rate on previously declined work. See how much revenue was declined, how much was recovered through follow-up, and what your success rate looks like by service type. Integrates with the CRM's declined work tracking for complete visibility into your biggest revenue recovery opportunity.

Parts Margin Analysis

Markup performance and approval rates by price bracket. See whether your parts matrix is optimized, where customers are pushing back on pricing, and which brackets have the best margins. Adjust your markup strategy with real data instead of guessing. This report alone can add thousands to your annual bottom line.

Customer Retention

Repeat customer rates and churn analysis. How many of your customers come back? How many disappear after one visit? Which customers are at risk of churning? Retention is cheaper than acquisition — this report shows you where to focus your effort. Works hand-in-hand with the CRM lifecycle engine.

Campaign ROI

Marketing spend vs. revenue generated per campaign. Sent count, conversions, attributed revenue. See which campaigns are making you money and which ones aren't worth running again. Automatic conversion tracking checks if recipients booked within 30 days and attributes the revenue. No manual tracking. No guessing.

Additional Reports

  • Comeback Rate — warranty and comeback job tracking over time
  • Referral Tracking — new customers from referral sources with conversion data
  • Warranty Claims — claim volume and cost analysis
  • CRM Retention — monthly retention trend with lifecycle state summary and overall retention rate
  • CRM Campaign ROI — per-campaign conversion rates, revenue attribution, and performance table
  • Review Generation — review requests sent vs. completed monthly with completion rate tracking
  • Automation Log — all CRM-triggered messages with type, customer, status, and date
Flexibility

CUSTOM DATE RANGES.
CSV EXPORT. YOUR DATA, YOUR WAY.

Every report in Shop Commander includes date range presets — this month, last month, this quarter, this year, or a fully custom date range. Pull exactly the data you need for any time period. Preparing for a quarterly review? One click. Doing year-end taxes? One click. Comparing last June to this June? Two clicks.

Every report exports to CSV with one button. Streaming downloads handle large datasets without browser timeouts. Your accountant wants a revenue breakdown by month? Export it. Your business partner wants to see tech productivity for the last quarter? Export it. Your data is yours — take it wherever you need it.

Beyond individual reports, Shop Commander supports cross-shop reporting for multi-location shops. See how each location is performing side by side. Compare revenue, ARO, tech productivity, and customer retention across your entire operation. Centralized visibility without centralized micromanagement.

CRM Analytics

CRM DASHBOARD WIDGETS
THAT DRIVE ACTION.

Shop Commander's built-in CRM comes with its own set of dashboard widgets that surface the most actionable customer data. These aren't vanity metrics — they're designed to drive specific actions that bring customers back and generate revenue.

Customer Health Summary

Lifecycle state distribution at a glance. See how many customers are Active, Due Soon, Overdue, Inactive, and Lost. When the "Lost" column starts growing, you know your retention needs attention. When "Due Soon" spikes, you know revenue is coming. The health of your customer base in one widget.

Unhappy Customer Alert

Red card with click-to-navigate for any negative post-service feedback. When a customer says "problem still there," this widget makes sure you know about it before it becomes a bad Google review. One click takes you directly to the feedback record so you can take action immediately.

Reviews This Month

Review requests sent vs. reviews actually completed, with a completion rate. See if your review generation pipeline is working. If you're sending 50 requests and getting 5 reviews, you know something needs to change. Track your shop's reputation growth month over month.

Lead Funnel

New customers to appointments booked to repair orders created, over 30 days. Broken down by referral source (Google, word-of-mouth, Facebook, etc.). See which marketing channels produce real customers, not just clicks. Allocate your marketing spend based on actual conversion data.

The Competition

ADVANCED REPORTING
WITHOUT THE ADVANCED PRICE TAG.

Most shop management platforms tier their reporting. Basic reports on the cheap plan. "Advanced analytics" on the expensive plan. Tekmetric locks enhanced reporting behind their Growth tier at $349/month. Shopmonkey locks custom reports behind their highest tier. Shop-Ware charges up to $999/month for their most complete reporting package.

Shop Commander doesn't tier anything. All 15 report types are available on every account. Revenue, ARO, tech productivity, parts margins, customer retention, campaign ROI, declined job recovery, CRM analytics, review tracking — everything. With custom date ranges and CSV export. For $0/month. Because knowing how your shop is performing shouldn't require a premium subscription.

Shop Commander Reporting
$0
Per Month. All Reports Included.
15 report types
Real-time KPI dashboard
Custom date ranges
CSV export on every report
Cross-shop reporting
CRM analytics widgets
Campaign ROI tracking

MORE FEATURES

CRM & Customer Management

Profiles, alerts, lifetime value →

Workflow & Job Board

Drag-and-drop Kanban for your shop →

Technician Productivity

Time tracking & task management →

REPORTING & ANALYTICS
FAQ.

Shop Commander includes 15 report types: Revenue, Average Repair Order (ARO), Technician Productivity, DVI Metrics, Declined Job Recovery, Parts Margin Analysis, Customer Retention, Comeback Rate, Campaign ROI, Referral Tracking, Warranty Claims, CRM Retention, CRM Campaign ROI, Review Generation, and Automation Log. All reports include custom date ranges, visual charts, data tables, and CSV export.
Yes. Shop Commander's ARO report shows trend analysis over any time period you choose. Track daily, weekly, or monthly averages. Compare periods. See how pricing changes, upselling efforts, and service menu adjustments impact your average ticket. ARO is also displayed as a real-time KPI card on the main dashboard for at-a-glance monitoring throughout the day.
Yes. The Parts Margin Analysis report shows markup performance and customer approval rates by price bracket. See which price ranges have the best margins, where customers push back on pricing, and how your parts matrix is performing. This data helps you optimize your markup strategy — charge more where customers accept it, adjust where they don't.
Yes. Every report in Shop Commander can be exported as a CSV file. Date range presets (this month, last month, quarter, year, custom) make it easy to pull exactly the data you need. Streaming downloads handle large datasets without browser timeouts. Use the exports in spreadsheets, accounting software, or any other tool you prefer.
Yes. Shop Commander supports cross-shop reporting for multi-location operations. Compare revenue, ARO, tech productivity, customer retention, and other metrics across all your locations from a centralized admin view. Each location maintains complete data isolation while the admin panel provides aggregated and comparative reporting. See our multi-location page for details.
The dashboard includes a Needs Attention banner (overdue ROs, awaiting authorization, unread messages), KPI cards (revenue, ARO, first-time fix rate, tech efficiency), a revenue chart, recent repair orders, an activity feed, and a personalized My Work view. CRM widgets include customer health summary, unhappy customer alerts, reviews this month, recent automation log, lead funnel, and seasonal swap season alerts.
Yes. Shop Commander is 100% free — no monthly fees, no per-user charges, no feature paywalls. All 15 report types, the real-time dashboard, KPI tracking, CSV exports, and cross-shop reporting are included at no cost. Other platforms lock advanced reporting behind $349+/mo tiers. Shop Commander gives you everything on every account. We make a small commission from our payment processor when shops run credit cards. The software is free forever.

KNOW YOUR NUMBERS.
GROW YOUR SHOP.

Shop Commander gives you 15 report types, a real-time KPI dashboard, CSV exports, and cross-shop reporting — all for $0/mo. The same analytics other platforms charge $349+/mo to unlock.

Free setup. No credit card. No catch.

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