POINT YOUR DOMAIN.
GET THE WHOLE THING. FREE.

Most shops pay three companies that do not talk to each other. A web agency built the site two years ago and the hours on it are wrong. The email is a Gmail address, or a hosting plan nobody remembers the password to. The "Book now" button sends people to a scheduling tool that has no idea what a brake job takes or which bay is free Thursday. And the estimate link your customers open still shows somebody else's company name.

SHOP COMMANDER® replaces all three with one thing you already have: the shop system. Point your domain at it and the website, the email, the booking page, the chat and every customer link run from the same facts your shop keeps for its own work. Change your hours in Settings and the website, the booking page and the AI receptionist all change with it. Included, free, with every account.

You do not fill in a website builder. You run your shop. The site is generated from the name, services, hours, service area and the kind of vehicles or equipment you look after — the same facts that already drive your booking page and your AI receptionist. A marine yard gets a marine site. A fleet shop gets a commercial one with an account inquiry form. A mobile mechanic gets a service-area site with "we come to you" up front. Nobody starts from a blank template.

• ✓ Nine designs, twenty-four colour schemes — each with a light and a dark set, contrast-checked before it saves. Change any single colour.
• ✓ A page for every service — with copy written from your catalogue, an advice article per service, and a FAQ that only asks what your facts can answer.
• ✓ AI copy that cannot lie — the writer is given your facts and nothing else. It never invents years in business, certifications, warranties, awards, prices or hours — every sentence is checked before it is stored.
• ✓ A photo library that fits the trade — hundreds of reviewed photos across service bays, yards, docks, fields and benches, matched to what you service. Your own photos always win.
• ✓ Landing pages for promotions — a tire-season page with its own campaign tracking and expiry date, built in minutes.
• ✓ Your own code, if you want it — add a pixel, a widget or a script — every published site runs behind a strict security policy, and a safe-mode republish is one click.

Preview it privately before anything goes live, then publish to your domain. Republishing is a release: the previous version is kept, and the site never shows an unfinished draft.

Shop Commander does not sell SEO packages. It builds every site the way a search engine wants to read it, and it does that for every shop, every time, without a checklist:

• ✓ A page for every service — with its own title, description, copy and FAQ, and an advice article beside it — the pages a local search actually lands on. No two pages share the same questions.
• ✓ Structured data from your facts — your business type, address, map coordinates, service area and opening hours in the schema search engines read, plus FAQ and article markup. Hours are published only when they are complete, so Google is never told you are open when you are not.
• ✓ Titles and descriptions written for you — from your services, your city and your shop name — and editable when you want a different angle.
• ✓ A sitemap and robots file on every release — with the private and expired pages kept out. Legal pages and promotional landing pages stay out of the index by default.
• ✓ Fast, static, on your own domain — HTTPS, compressed, images sized and lazy-loaded with the first photo prioritised, fonts served from your site. No page builder scripts weighing it down.
• ✓ Measurement that reaches the booking — first-party analytics tie a search visit to the appointment it became, and Google and Meta tags run only with the visitor's consent.

What it does not do — yet — is the off-page work: Google Business Profile, citations and review sites still need a person. The site itself will never be the reason you do not rank.

Bring the domain you already own, or register one from inside Shop Commander. Either way the setup is a checklist, not a support ticket: Shop Commander can host the DNS for you, or you keep it where it is and add the records it shows you. Certificates are automatic. Then everything moves onto your name:

• ✓ yourshop.com — the website.
• ✓ my.yourshop.com — the pages your customers open from a text or email: the estimate they approve, the invoice they pay, the inspection report with the photos, the booking page and their service history. Today those links show a software company's name. Here they show yours.
• ✓ you@yourshop.com — email that is actually yours — mailboxes for the team, aliases like service@ and parts@, a catch-all, DMARC done right.
• ✓ Notifications from your domain — status updates, estimate approvals, reminders, invoices and receipts go out by email from your address, free, forever.

Every piece of it is verified before it serves: the domain is checked at the registry, the records are watched every day, and the sending reputation is protected so your invoices reach the inbox.

service@yourshop.com is a shared inbox the whole counter can work from inside Shop Commander: assign a conversation to a person, mark it waiting or done, snooze it, leave an internal note your customer never sees, and mention a colleague. The customer's record sits beside every thread — their vehicles, their open repair order, their last visit — so nobody has to go looking. New mail notifies the people who can actually open that mailbox, and nobody else.

Prefer your phone's mail app or Outlook? Same mailbox, an app password, done. Nothing about the shop leaves the shop's own domain.

A visitor books an oil change for Thursday at 9:30: it is on your calendar before they close the tab, with the vehicle and their concern already on the appointment, and the confirmation text goes out from the same number your shop already texts from. A visitor opens the chat at 9 pm and asks whether you do tires: the message is waiting in Messages beside your texts in the morning, and your reply reaches them by text if they have left the page. A fleet manager fills in the commercial inquiry form: a follow-up task is created and it shows up on the counter's home screen.

Because it is all one system, the analytics can tell you the truth: not "we had 400 visits" but "eleven of those visits became bookings, four became calls, and here is what those jobs were worth." Call tracking numbers per campaign, first- and last-touch attribution, and conversion exports to Google and Meta — without a marketing agency.

Agencies charge thousands to build a site and a monthly fee to keep it. Email hosting is another line. A booking tool is another. A chat widget is another. Shop Commander includes the website, its hosting and HTTPS, DNS hosting, email hosting, the booking page, the chat, the analytics and every branded link with every account, at $0/mo, for every user, forever. The only meter anywhere in the product is the phone network — a text message costs about two cents from prepaid credit, and you never have to turn texting on. The full pricing page says the same thing at greater length.