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Tools That Help You Sell & Serve

SOFTWARE FOR
SERVICE ADVISORS

Digital estimates, two-way SMS, DVI review, AI upselling, customer CRM, and job board visibility — everything a service advisor needs to sell more work and build customer trust. $0/month.

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The Front Counter Reality

YOUR JOB IS HARD ENOUGH
WITHOUT BAD SOFTWARE.

Service advisors are the hardest-working people in the shop. You're the first face customers see and the last voice they hear. You're estimating, selling, scheduling, following up, handling complaints, reviewing inspections, chasing approvals, and keeping the techs fed with work — all at the same time. You need software that speeds you up, not software that adds more clicks to your day.

Most shop management software treats the service advisor role as an afterthought. The estimate builder is clunky. SMS is locked behind a premium tier. The inspection reports are buried three menus deep. And the CRM? That's a separate $300/month tool.

Shop Commander was built with service advisors at the center of the workflow. Every screen you touch daily — estimates, the job board, customer messages, inspection reviews — is designed to be fast, intuitive, and connected. No tab-switching. No copy-pasting. No "let me check the other system." And it's completely free. See how the owner and technician sides work too.

Sell Work Faster

ESTIMATES THAT GET
APPROVED FASTER.

The estimate process is where money is won or lost. A slow, confusing estimate means the customer walks. A clear, professional estimate with photo evidence from the inspection means they approve on their phone before you even hang up. Here's how Shop Commander streamlines the entire process:

CANNED JOB QUICK-ADD

Pre-built service templates with labor hours and parts already configured. Oil change, brake job, timing belt — one click and the entire job is on the estimate. No typing part numbers. No looking up labor times. Just add and go.

LINE-BY-LINE AUTHORIZATION

Customers approve or decline each service individually. No more all-or-nothing estimates. This dramatically improves approval rates because customers can greenlight the essentials even if they pass on the nice-to-haves.

SHAREABLE ESTIMATE LINKS

Generate a unique URL and send it to the customer via SMS. They open it on their phone, review each service line, and sign digitally. You get a real-time WebSocket notification the second they approve. No phone tag required.

DIGITAL SIGNATURE CAPTURE

Every authorization is captured with a digital signature, IP address, timestamp, and complete decision history. Timestamped PDF snapshots are generated automatically. Full legal protection without a single piece of paper.

PARTS KITS

Bundled part sets for common jobs. Brake job? One click applies pads, rotors, hardware, brake clean, and fluid. No missing parts on the estimate. No "oh, we forgot to add the hardware" after the fact.

REAL-TIME APPROVAL ALERTS

The instant a customer approves work from their phone, every connected user gets a WebSocket notification. No delay. No checking email. You know immediately so you can dispatch the tech and keep the workflow moving.

Customer Communication

TWO-WAY SMS.
INCLUDED ON EVERY ACCOUNT.

Most competitors charge $200–439/month to unlock two-way SMS. Tekmetric restricts it to their Scale tier at $439/mo. Shopmonkey locks it behind their higher plans. Shop Commander includes it on every account for $0.

THREADED CONVERSATIONS

Full SMS history per customer in a chat-style interface. See every message, every photo sent and received, with unread indicators and real-time delivery via WebSocket. No separate app. No checking your personal phone.

AUTOMATED STATUS UPDATES

Vehicle received, estimate ready, inspection ready, awaiting parts, vehicle ready, and review request — all sent automatically based on RO status changes. Customizable templates with dynamic variables. Your customer stays informed without you making a single call.

MMS SUPPORT

Send and receive photos via MMS. Attach images to outgoing messages with camera capture. This is huge for service advisors — send the customer a photo of the worn part, and suddenly they understand why you're recommending the work.

SCHEDULED MESSAGES

Queue messages for specific dates and times. Schedule a follow-up for Monday morning, a reminder for a customer's appointment, or a seasonal campaign blast. Cancel or edit before send. Full status tracking.

Inspection Workflow

REVIEW INSPECTIONS.
SELL THE WORK.

Digital vehicle inspections are the most powerful selling tool in a service advisor's arsenal. When your tech flags a problem with a photo and a red indicator, the customer can see it with their own eyes. No more "trust me, your brakes are bad." The evidence is right there. Here's how Shop Commander puts the inspection workflow at the center of the service advisor experience:

  • Three-color condition system — Green (good), Yellow (needs attention), Red (requires immediate action). Instantly scan for revenue opportunities.
  • Photo and video evidence — techs attach photos and videos to each inspection item. You can annotate photos with circles, arrows, and text before sending to the customer.
  • Health score — automatic 0–100 score calculated from inspection findings. "Your vehicle scored a 62 out of 100" is far more compelling than listing problems.
  • Customer engagement tracking — see when the customer opened the inspection report, how long they viewed it, and which items they clicked. If they spent 3 minutes on the brake section, you know what to lead with when you call.
  • Request estimate button — customers can request an estimate directly from the inspection report, triggering a real-time notification to your screen.
  • Historical comparison — inspection items show previous condition and measurements. "Last visit your brakes were at 5mm. Now they're at 2mm." That's a story that sells itself.
  • AI note cleanup — tech writes "lca bushings cracked, play in ball joints." AI rewrites it to a professional customer-facing description. You don't have to translate tech-speak anymore.
  • Linked canned jobs — inspection items can auto-suggest related canned jobs when flagged yellow or red. The estimate practically builds itself.

For more on getting the most out of digital inspections, read our DVI Best Practices guide.

AI-Powered Selling

AI THAT HELPS YOU
SELL MORE WORK.

Shop Commander's AI isn't a gimmick. It's a set of practical tools that help service advisors sell more work with less effort and more confidence. Every AI feature is included free.

SERVICE RECOMMENDATIONS

AI suggests additional parts, services, and talking points based on the vehicle, mileage, and current work. Working on an oil change for a 2018 Camry with 120,000 km? AI might suggest transmission fluid, cabin air filter, and spark plugs — with the language to present it naturally.

SALES SCRIPT GENERATION

AI generates customer follow-up scripts for declined work. Complete with objection handling: "I understand the budget concern. Here's why addressing this now saves you money long-term..." New advisors sound like veterans. Veterans save time.

TECH NOTE CLEANUP

Your tech writes "PS pump leaking, whine on full lock." AI rewrites: "The power steering pump has developed a fluid leak and is making noise during full steering lock. Replacement is recommended to prevent complete failure." You send the AI version to the customer. Done.

JOB SUGGESTIONS

When creating a new RO, AI distinguishes between symptoms ("noise when turning") and explicit requests ("oil change"). Symptoms get routed to diagnostic. Explicit requests get matched to canned jobs. The right work gets quoted from the start.

CAMPAIGN MESSAGE DRAFTING

One-click AI draft for marketing campaigns. Select your campaign type and audience, click the AI draft button, and get a personalized message ready to send. Works in Messages, the Campaign wizard, and inspection detail views.

INSPECTION NARRATIVES

AI converts technical inspection data into customer-friendly summaries. Instead of a grid of green/yellow/red dots, the customer gets a plain-English summary of what's good, what to watch, and what needs immediate attention, with health score context.

Want to level up your front counter skills? Read our Service Advisor Training guide, take the free 25-lesson Service Advisor course, and our Increase ARO guide.

Customer Relationships

FULL CRM.
BUILT INTO YOUR WORKFLOW.

A good service advisor knows their customers. Shop Commander gives you a CRM that works with your workflow instead of requiring you to log into a separate system. Every customer profile is packed with the information you need to provide personalized service.

  • Customer timeline — unified chronological view of every touchpoint: SMS, appointments, repair orders, inspections, review requests, feedback, and automated messages. See the full relationship at a glance.
  • Lifetime value & visit metrics — total revenue, visit count, average RO value, and gross profit per hour. Know if this is a $200/year customer or a $3,000/year customer and adjust your approach accordingly.
  • Customer alerts — banners that appear when you open a customer's RO. VIP status, health concerns, balance due, previous issues, special instructions. You'll never embarrass yourself by asking "is this your first time here?" to a 10-year customer.
  • Lifecycle state — New, Active, Due Soon, Overdue, Inactive, Lost. Updated automatically. Know which customers need attention before they leave.
  • Tags — custom tags for VIP, fleet, wholesale, or any categorization you need. Color-coded for quick identification.
  • Declined work history — see every service the customer has declined across all visits. The severity rating (yellow/red) helps you prioritize what to re-present.
  • Referral tracking — know who referred this customer and track which referral sources produce the best customers.
Workflow Visibility

THE JOB BOARD
IS YOUR COMMAND CENTER.

As a service advisor, you need to know the status of every job without walking back to the shop floor. Shop Commander's Kanban job board gives you real-time visibility into every active repair order and internal task.

  • Drag-and-drop workflow — move ROs between columns (Scheduled, Estimate, Authorized, In Progress, Waiting for Parts, Completed) with a single drag. Status updates propagate to the entire team in real time.
  • Rich RO cards — each card shows RO number, customer name, vehicle, price, assigned tech, and status badge. Customer alert highlights give cards a red border when there's something important.
  • Live editor badges — amber badges show which team member is currently editing each RO. No more "are you working on that one?"
  • Internal tasks — purple-bordered task cards appear alongside ROs so you can see everything your team is working on.
  • Customizable columns — configure the board to match your shop's exact workflow stages.
Daily Operations

SCHEDULING. PAYMENTS.
ALL IN ONE PLACE.

APPOINTMENT CALENDAR

Day, week, and month views with drag-to-create and drag-to-reschedule. Color-coded by service type, with bay assignment and source tracking. Convert appointments to ROs in one click. Online booking integration means customers can book themselves.

PAYMENT PROCESSING

Record payments by cash, debit, credit, e-transfer, cheque, or other. Split payments across multiple methods. Void with reason tracking. Real-time balance calculation. PCI-compliant integrated processing.

QR CODE SELF-CHECK-IN

Print a QR poster for your waiting area. Customers scan it, identify themselves by phone or plate, and check in. Their appointment auto-updates to "arrived" and you get an instant notification. Less time on the phone, more time selling.

CUSTOMER PORTAL

Each customer gets a secure portal link — no login required. They can view their vehicles, service history, inspection reports, active warranties, and recommended services. Less "can you send me my last invoice?" calls.

Revenue Recovery

DECLINED WORK ISN'T LOST.
IT'S DEFERRED REVENUE.

Every declined service is a future sale waiting to happen. Shop Commander automatically tracks every declined line item with severity (yellow for "needs attention," red for "requires immediate action") and runs automated follow-up at configurable intervals — typically 7, 30, and 60 days.

The follow-up messages escalate in tone naturally. First touch is a friendly reminder. Second is a value-focused nudge. Third is a safety concern. Smart suppression prevents messages if the customer visited recently, has an upcoming appointment, has negative feedback pending, or was contacted within the frequency limit.

When a customer returns for declined work, Shop Commander automatically tracks the recovery and links it to the new RO. You get a recovery rate dashboard with monthly trends, recovery by service type, and top opportunities ranked by dollar value.

This is the kind of revenue that falls through the cracks at most shops. With Shop Commander, it's automated, tracked, and measurable. Want to understand what this means for your bottom line? Read our profit margin guide.

FREQUENTLY ASKED
QUESTIONS.

Yes. Shop Commander is fully responsive and works on any device. Many service advisors use it on a tablet at the counter for quick access to the job board, customer lookup, and messaging. All touch interactions are optimized for finger taps, and camera capture is available for sending photos to customers.
You create an estimate with service lines, then send a shareable link to the customer via SMS. They open the link on their phone, review each service with pricing, and approve or decline each line individually. They sign digitally on their device. You receive a real-time notification the instant they submit. A timestamped PDF with their signature, IP address, and decisions is generated automatically.
Shop Commander has a full inventory and parts management system with vendor management, purchase orders, receiving workflows, and returns. Parts are tracked with status (Needed, Ordered, Received, Installed, Returned), and purchase orders can be linked to specific repair orders. The system includes low stock alerts, core charge tracking, and cost discrepancy detection.
Yes. Shop Commander includes online booking with a 4-step flow: service selection, date and time, customer details, confirmation. Time slots are calculated from business hours, bay capacity, and existing appointments. New customers are automatically created in the system. The booking page is branded with your shop name and logo.
Incoming texts appear instantly in your Shop Commander message center via WebSocket. You see the customer's name (if they're in the system), the full conversation history, and an unread indicator. You can reply directly, attach photos, or send estimate and inspection links. If a customer texts "book" or "appointment," the system auto-responds with your online booking link.
$0/month. Every feature is included for every user. No per-user charges, no tiers, no add-ons. Shop Commander makes money through a small commission from the payment processor on credit card transactions. You pay standard processing rates. The software is free forever. See our pricing page for the full breakdown.

SELL MORE WORK.
BUILD MORE TRUST.

Digital estimates, two-way SMS, DVI review, AI upselling, and full CRM — everything a service advisor needs. $0/month. Forever.

Free migration. Same-day setup. No credit card. No catch.

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